{"id":3120,"date":"2026-04-18T14:36:29","date_gmt":"2026-04-18T12:36:29","guid":{"rendered":"https:\/\/www.ikigai-colors.com\/?page_id=3120"},"modified":"2026-09-01T15:54:03","modified_gmt":"2026-09-01T13:54:03","slug":"books","status":"publish","type":"page","link":"https:\/\/www.ikigai-colors.com\/index.php\/books\/","title":{"rendered":"Books"},"content":{"rendered":"\n

Books \/ Ouvrages<\/strong><\/p>\n\n\n\n

25 id\u00e9es cl\u00e9s pour entreprendre et innover<\/strong> \/ 25 Key Ideas for Entrepreneurship and Innovation<\/p>\n\n\n\n

Lien vers le site Amazon : BOOK [fr]<\/strong><\/a> – Link to the Amazon website<\/em> BOOK [eng]<\/a><\/strong> <\/em><\/p>\n\n\n\n

Lien vers le site web de la FNAC : FNAC [fr]<\/a><\/strong> – Link to the FNAC website : FNAC [eng]<\/a><\/strong><\/p>\n\n\n\n

Lien vers la librairie en ligne BoD : LIEN [fr]<\/a><\/strong> – Link to the BoD online bookstore: LINK [eng]<\/a><\/strong><\/em><\/p>\n\n\n\n

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\u00ab Ne b\u00e2tissez pas de cath\u00e9drale technologique en plein d\u00e9sert<\/em> \u00bb ; \u00ab Soyez sexy et dangereux<\/em> \u00bb ; \u00ab \u00c7a doit cracher du cash<\/em> ! \u00bb. Derri\u00e8re ces formules percutantes se cache une p\u00e9dagogie forg\u00e9e au contact de nombreux entrepreneurs. Cet ouvrage ne propose ni recette miracle ni th\u00e9orie abstraite. Il rassemble des invariants : ces principes simples qui font la diff\u00e9rence entre cr\u00e9dibilit\u00e9 et illusion, entre lucidit\u00e9 et aveuglement. Structur\u00e9 autour de cinq piliers (\u00e9quipe, strat\u00e9gie, business plan, commercial et finance), il offre un compagnon de route concis, pragmatique et volontairement incisif. Un livre pour celles et ceux qui souhaitent acqu\u00e9rir des r\u00e9flexes de survie en mati\u00e8re d\u2019entrepreneuriat et d\u2019innovation.<\/p>\n\n\n\n

\u00c9tienne Krieger <\/em><\/strong><\/a>est professeur \u00e0 HEC Paris et expert en strat\u00e9gie et en finance entrepreneuriale. Cofondateur et directeur acad\u00e9mique du programme HEC Challenge + et du certificat ex\u00e9cutif \u00ab Dirigeant de PME \u00bb, il a form\u00e9 et accompagn\u00e9 plus de 2000 cr\u00e9ateurs et dirigeants d\u2019entreprises.<\/em><\/p>\n<\/blockquote>\n\n\n\n

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\u201cDon\u2019t build a technological cathedral in the middle of the desert<\/em>\u201d; \u201cBe sexy and dangerous<\/em>\u201d; \u201cIt has to spit out cash!<\/em>\u201d. Behind these punchy phrases lies a pedagogy forged through close contact with entrepreneurs. This book brings together simple principles that make the difference between credibility and illusion. Structured around five pillars, from strategy to finance, it serves as a concise, pragmatic, and incisive companion for those who want to develop survival instincts in entrepreneurship and innovation.<\/p>\n\n\n\n

Etienne Krieger<\/mark><\/em><\/strong> is a professor at HEC Paris and an expert in entrepreneurial strategy and finance. He is co-founder and academic director of several executive certificates. He has trained and supported more than 2,000 founders and business leaders.<\/em><\/p>\n<\/blockquote>\n\n\n\n

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Table des mati\u00e8res :<\/strong><\/p>\n\n\n\n

Avant-propos
1] L\u2019entrepreneur et son \u00e9quipe<\/strong>
2] Strat\u00e9gie et gestion des risques<\/strong>
3] Business Plan<\/strong>
4] Marketing et vente<\/strong>
5] Comptabilit\u00e9 et finance<\/strong>
T\u00e9moignages d\u2019entrepreneurs et d\u2019experts<\/strong> : Aude Nyadanu<\/strong> (CEO de Lowpital); Georges Liberman<\/strong> (Fondateur de Xiring); Fran\u00e7ois Pelen<\/strong> (Fondateur du Groupe Point Vision); Allan Rodriguez <\/strong>(Fondateur de VitaDX) et Adama Tour\u00e9<\/strong> (CEO de Siriz SA).
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Table of Contents:<\/strong><\/p>\n\n\n\n

Foreword
1] The entrepreneur and their team
2] Strategy and risk management
3] Business Plan
4] Marketing and sales
5] Accounting and finance<\/strong>
Testimonials from entrepreneurs and experts<\/strong>: Aude Nyadanu (CEO of Lowpital), Georges Liberman<\/strong> (Founder of Xiring), Fran\u00e7ois Pelen<\/strong> (Founder of Point Vision Group), Allan Rodriguez<\/strong> (Founder of VitaDX), Adama Tour\u00e9 <\/strong>(CEO of Siriz SA).<\/p>\n\n\n\n

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Books \/ Ouvrages 25 id\u00e9es cl\u00e9s pour entreprendre et innover \/ 25 Key Ideas for Entrepreneurship and Innovation Lien vers le site Amazon : BOOK [fr] – Link to the Amazon website BOOK [eng] Lien vers le site web de la FNAC : FNAC [fr] – Link to the FNAC […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3120","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ikigai-colors.com\/index.php\/wp-json\/wp\/v2\/pages\/3120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ikigai-colors.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ikigai-colors.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ikigai-colors.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ikigai-colors.com\/index.php\/wp-json\/wp\/v2\/comments?post=3120"}],"version-history":[{"count":45,"href":"https:\/\/www.ikigai-colors.com\/index.php\/wp-json\/wp\/v2\/pages\/3120\/revisions"}],"predecessor-version":[{"id":3432,"href":"https:\/\/www.ikigai-colors.com\/index.php\/wp-json\/wp\/v2\/pages\/3120\/revisions\/3432"}],"wp:attachment":[{"href":"https:\/\/www.ikigai-colors.com\/index.php\/wp-json\/wp\/v2\/media?parent=3120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}