Version française/French version: LINK To create a « lead generation engine, » it is crucial to develop a coherent marketing plan involving your whole team. This process should allow you to reach and retain your customers while optimizing your costs. Your offer must be clearly defined, addressing unmet needs by the competition, Lire la suite
Version française/French version: LINK Often limited in terms of commercial resources, startups and SMEs face bottlenecks in their sales cycle. This situation is illustrated by a young IT company whose commercial process jeopardizes reaching the break-even point. To address such bottlenecks, it is necessary to analyze the company’s situation and Lire la suite
Version française/French version: LINK The trend of startups seeking massive funding to dominate their market is illustrated by the example of OpenAI considering raising 5 to 7 trillion dollars. This strategy does not guarantee success, as shown by the failures of overfunded companies like WeWork. Conversely, more agile and frugal Lire la suite
Version française/French version: LINK This article questions several entrepreneurial doctrines through examples that go against the norms. Thus, some successful entrepreneurs associate without a specific project, do not dedicate full time to their startup, simultaneously develop multiple startups, or rely more on their instincts than market studies. Success depends on Lire la suite
Version anglaise/English version: LINK Cet article questionne plusieurs doctrines entrepreneuriales au travers d’exemples qui vont à l’encontre des normes. Ainsi, certains entrepreneurs à succès s’associent sans projet précis, ne se consacrent pas à plein temps à leur startup, développent simultanément plusieurs startups ou font davantage confiance à leur instinct qu’aux Lire la suite
Version française/French version: LINK This article highlights the distinctive characteristics of startups, such as their ability to innovate, strategic agility, and speed of execution. Successful entrepreneurs emphasize the significant personal workload required to launch a startup and the need for them not to become a bottleneck in decision-making. This raises Lire la suite
Version anglaise/English version: LINK Cet article met en avant les caractéristiques distinctives des startups, telles que leur capacité à innover, leur agilité stratégique et leur rapidité d’exécution. Les entrepreneurs à succès soulignent l’énorme charge de travail personnelle requise pour faire décoller une startup et la nécessité pour eux de ne Lire la suite
Version française/French version: LINK Financing a startup involves synchronizing potential fundraising rounds with the key technical and business development stages. This exercise is challenging due to the lack of a track record and the focus on a promising yet risky future. Startups must juggle various resources, such as capital, repayable Lire la suite
Version française/French version: LINK Strikingly, entrepreneurship is often linked to the midlife crisis. Even if more and more students are planning to start a business after their studies, the average age for starting an innovative business is 38 years old. The primary motivation is the pursuit of freedom and personal Lire la suite
Version anglaise/English version: LINK De plus en plus d’étudiants prévoient de créer une entreprise après leurs études. L’âge moyen pour démarrer une entreprise innovante est cependant de 38 ans. La principale motivation est la recherche de liberté et d’épanouissement personnel. L’entrepreneuriat peut aider à trouver son « ikigai », mélange de passion, Lire la suite